Published in Fashion United
Classic Polo, one of India’s finest indigenously manufactured complete men’s wardrobe solution providers, recently launched its 2011 summer collection. Titled High Summer Wovens Collection, it was launched in Mumbai at Mayfair Convention Hall. The launch started with a fashion show, showcasing the summer collection. T R Sivaram, Managing Director, Royal Classic Group, the manufacturer of Classic Polo, said, “Classic Polo’s Haute woven collections comprise categories including streetwear, clubwear, hip-hop style, resort wear to frolic summer, and more. Youth of the country will love to flaunt the super cool summer range inspired by the fascinating art scene and street culture to create trendy and stylish looks.”
He further added, “Our edgy, hip-hop and the contemporary collection keeps this summer on a high, a fashion high – something men have never experienced before. One has so much to choose from, with shirts in checks and stripes, their contrast detailing, shoulder epaulets, roll-up loops, and smaller plackets. It’s the finer details that make a difference in fashion. Find wovens in interesting intricate background designs and also in just about any solid color one can think of – be it aquamarine blues, sunny hues of yellow, red flushes, rain forest greens, or even accents of lavender. The mix and match in designs, colors, and prints is what makes Classic Polo’s new collection a cut above the rest.”
The high-summer collection has been designed with a rationale to break away from the mundane and has a perfect blend of the current fashion trend with elegance. Commenting on the line, Sivaram said, “We are happy to serve the rising fashion needs of the fashion-conscious youth. Royal Classic Group as a fashion house will strive to innovate and continuously research the young mind and dynamic fashion tastes, assuring a complete range of apparel trends from the in-house fashion stable.” Classic Polo this season introduces a seductive range of denim in wide washes and fits catering to all forms as well. The Classic Polo range includes T-shirts, shirts, trousers, denim, winter wear, and loungewear. The brand’s products are retailed through 4000 multi-brand outlets and more than 65 retail chain store giants including Shoppers Stop, Pantaloon, Globus, and Central, apart from its exclusive 46 stores across the country.